MELIT – organic honey from the fields and mountains of Bosnia and Herzegovina

Melit is a luxurious product of organic honey from the fields and mountains of Bosnia and Herzegovina.

The Melit branding implies a high-end and luxurious product such as a healthy, organic and pure honey. As it is specifically made for the Middle East market, the branding is also adequate for elite or duty free shops.

The philosophy behind

Melit honey is a healthy, high quality and special product, which follows the branding itself through a visual and conceptual identity. Using the minimalist design, this product also stands out with its packaging by looking expensive and luxurious.


The packaging for this product is inspired by the golden dust which comes from the flowers of  Bosnia’s mountains and fields. The package of the Melit honey comes in three different dimensions of square boxes:

250 grams, 500 grams and 900 grams

The box is contained in two parts; – the upper part which is made to hold the inside parts and will be opening from bottom to top. The second part of the packaging is a floral inspired box which is folded in several parts to create a spectacular effect of opening like a flower.

Organic can be luxurious!


Melit honey is an organic product from plants made by honey bees. With endless surfaces of Herzegovina hills overgrowth with savory and common sage, many other medicinal and aromatic plants and forest fruits grow in Herzegovina. Let’s mention just a few: Laburnum anagyroides, sage, linden, winter savory, elderberry, Rubia tinctorum, ivy, wild rose, thorn, comfrey, hawthorn, St. John’s wort, chamomile, nettle, blackberry, linden, violet, thyme, and many others.


A drop of Melit honey contains more than a hundred important ingredients for the body. These are primarily sugars which are up to 75% (fructose 38%, glucose 30%, sucrose 1-2%, and the rest are maltose and other disaccharides), water 18%, organic acids 0.3% (malic, tartaric, lemon), enzymes, minerals 0.2% (iron, copper, manganese, silicon, chlorine, calcium, potassium, sodium, magnesium, etc.), vitamins C and B complex and phytochemicals (flavonoids and phenols) that have antioxidant properties. As honey also contains pollen grains, it also contains some protein.